Research / Editorial / Film / Photography / Typography
Ludovica Farace / ludofarace.com and I used this project to dive deeper into the subject of sustainability according to the fashion industry. As we are students of communication design we first wanted to see how sustainable the digital way (website etc.) in comparison to the analog (print) one is. We collected an amount of information and got back to the fashion part. On this side Dörte de Jesus the creator of the LISSOM Magazine / thelissome.com supported us and brought some structure into our research. We told her about our digital Vernissage, the impossible way of printing sustainable and our approach to create awareness on this topic to people like us that are open and interested but jet not educated in this urgent and relevant subject.
She inspired us to think about the way we want to communicate, which tonality and sensibility we may use. Thats way we got away from the blaming and pointing with the finger to an honest, soft and relatable manner.
We decided to create posters, because that’s what we can do best and this time we wanted to do it the right way. Even though this was not possible by now – the knowledge we gained by trying was totally worth it.
„Case Study: how we failed on being sustainable is just a starting point. We would love to open a conversation und grow together to protect our nature. Feel free to reach out, get inspired and start researching, talking and creating.