The city magazine tip Berlin, a monthly magazine about the rich cultural landscape, needed a new commercial. The intention was to generate new attention and to address a younger target group. On this project I took over the conception part, art direction, production and post production. In order to achieve the best possible result despite a low budget, I decided on a concept that makes a strong statement through a few pictures and a simple narration. Effortless excellence.

thanks to the great AMAMA team